CFO Alliance: Increasing your Company’s Top & Bottom Lines in 2015 – The Top 5 Tactics to Grow Your Company – CHI

Discover and share experiences with fellow CFOs regarding how to ensure that critical growth initiatives are adequately resourced, clearly aligned to deliver financial results, and that a disciplined approach exists for measuring results throughout the organization. Our 2014 CFO Sentiment Study revealed that CFOs plan to drive growth and performance within their companies despite a bleak economic outlook. Considering the current state of the capital markets, M&A and alternative capital sources seem to be promising prospects for driving growth in 2014. However, securing capital to support growth objectives is only a small step in executing successful growth strategies.

There is a ton of hard work that must go into selecting the right companies for M&A activity. Many factors of a prospective acquisition can make or break the success and scale of your growth objectives. Join other financial executives and subject matter experts for an interactive discussion on considerations in successfully achieving breakout growth through the execution of various growth strategies. Our facilitators Chris Kuenne and Seamus McMahon of Rosemark Capital will frame the discussion with their first-class experience and research into the 360 degrees of everything growth. Copy and paste this url into a new tab to see Chris in action:
www.forbes.com/sites/groupthink/2014/07/11/unleashing-the-100m-idea-do-you-and-your-company-have-what-it-takes/

Agenda
7:30 – 8:00        Arrival/ Networking over coffee
8:00 – 8:15        Welcome, Breakfast, & “Heard on the Street”
8:15 – 8:45        CFO Sentiment & Economic / Political Update
8:45 – 9:15        SME & Case Study Presentations
9:15 – 10:00      Roundtable Breakout Discussions – Seating based on industry/ company demographics
10:00 – 10:20    Table Report Backs: to the entire group via a spokesperson from each table
10:20 – 10:30    Key Takeaways, Open Items, Next Steps, & Closing Remarks

Learning Objectives
•  Evaluate how a lack of diversification can lower your enterprise value
•  Understand the options available to your company to fund growth activities in today’s markets
•  Value preservation & creation
•  Receive an update on Middle Market M&A market conditions
•  What it means to grow organically vs. M&A and what the best strategy is for you
•  Having the right leadership culture
•  What priorities/checks and balances should be set within growth and profitability strategies?
•  What are the typical constraints that hold back companies and how to overcome them

About our facilitators
Chris Kuenne
Chris founded Rosetta in 1998 and was its Chairman & CEO until May 2013, when he became its Non-Executive Chairman. Throughout Chris’ 28-year management career, he has been focused on developing and deploying breakthrough marketing and operational solutions based on intellectual property scaled through technology. This fascination motivated him to found Rosetta and pilot its aggressive growth trajectory, and now forms the basis for Rosemark Capital Group.

In 2010, Rosetta became the largest independent digital agency in the world and was named the #1 agency to watch by Advertising Age. In 2011, Rosetta was sold to the Publicis Groupe for a record, $575M. Prior to founding Rosetta, Chris co-led the retail marketing practice at First Manhattan Consulting Group and prior to that, spent 10 years in marketing management at Johnson & Johnson, leading the Band Aid and Tylenol Brand franchises.

Chris is a lecturer at Princeton University in Technology & Entrepreneurship and a guest lecturer at New York University. He is a Board Member of Princeton Day School and The New School University. He has written numerous articles, addressed industry conferences and served many Fortune 500 CEOs in the pharmaceutical, financial services, and consumer packaged goods industries.

Chris graduated from Princeton University in 1985 with a B.A. in History and graduated from the Harvard Business School with Honors in 1989. He lives in Princeton, NJ and Shelburne, VT with his wife Leslie and their three sons, Peter, William and Matthew.