Marketing
21 stories
Setting the Stage for Success in Sales
Floyd W. Green III, Corporate Vice President and Head of Community Relations and Urban Marketing at Aetna, reflects on the ways in which his theater background has informed his approach as a corporate executive and leader.
Marketing Beyond Borders and Managing from Miles Apart
CMO Anthony Volpe of Social Discovery Ventures leads his team across multiple time zones and attracts consumers on a global scale
Go Big or Go Home at Gatorade
The company’s Head of Global Markets brings his best game to work every single day
Pitching a Championship Pedigree by the Pacific Coast
Danette Leighton constructed a Marketing Department from scratch as CMO of the Pac-12 Conference
Creating Collaborative Culture and Making Use of What You Market
Jive Software Executive Vice President (VP) of Strategy and CMO Elisa Steele talks about how daily usage of the product her company sells has fostered an inclusive work environment and a unique relationship with customers.
Leadership According to Candace Matthews
Candace Matthews, Regional President of Americas at Amway, is determined to give both credit and time to those who deserve it the most.
Food for Work, Love, and Everything in Between
Food isn't just about survival for Susie Fogelson, Senior Vice President, Marketing & Brand Strategy at Food Network and Cooking Channel—it is about relationships and making memories.
Cooking Up a Talent-Driven Marketing Strategy
Food Network SVP of Marketing and Brand Strategy Susie Fogelson on leadership, innovation and the importance of building an emotional connection with consumers.
This American Life — and the Courage That Made it Possible
NPR CMO Emma Carrasco’s rise through the ranks of marketing began with the strong, intrepid women in her family.
Keeping the Ship Afloat & Changing Its Course
Keira Krausz brought a resume of direct marketing turnarounds—and another success story—to Nutrisystem
Mentorship Menagerie
How to Keep Your Dream Team From Becoming a Nightmare
StorageMart CMO and Sales & Marketing Expert Tron Jordheim on how to effectively manage people in the absence of a proven, foolproof method.
Directing a Legal Team to Take Center Stage
Like a great band manager, CMO Don Lee has turned Clark Hill’s lawyers into rock stars touring the nation.
Breaking Out of the Female Comfort Zone
A Recipe for Success in the Workplace
How Mariann McDonagh Serves Up a Winning Dish of Cooperation and Cohesion at inContact.