The CIO and CMO As Business Partners

Andrea Ward, VP Marketing, Oracle Marketing Cloud Foresight, Foresight Contributors, Guest Post, Marketing & Sales, Office Environment, Technology 2 Comments

Forefront is a very strong advocate of professionals learning to speak the languages of their colleagues in other functions to better interact with one another. Our friends at Oracle have put together an insightful article on how to improve the sometimes contentious relationship between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs).