Chief Marketing Officers
3 stories
Why Successful Marketing Has the Customer at its Core
Penn Foster’s Chief Marketing and Product Officer, Dara Warn, tells us how she put the customer at the center of their marketing plan.
Setting the Stage for Success in Sales
Floyd W. Green III, Corporate Vice President and Head of Community Relations and Urban Marketing at Aetna, reflects on the ways in which his theater background has informed his approach as a corporate executive and leader.
5 Ways to Sell Digital Marketing to Analog Executives
These 5 tips will help CMOs overcome tech skepticism in the C-Suite.