Plantronics CMO, Marilyn Mersereau, discusses how utilizing consumer insight and creating a harmonious team can have a positive impact on the business.
Selling in Two Realities
What world do your customers live in? Tailor your efforts accordingly. By Patrick McClure Most experienced sales professionals know that understanding the target market is of paramount importance in designing and executing an effective sales campaign. If you don’t know the personal characteristics, motivation, demographic details and purchasing habits of your potential buyers, you won’t be able to connect with …
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