Marketing
21 stories
A Working Mother’s Guide to Management
As regional president of DigitasLBi, former "Working Mother of the Year" Joanne Zaiac doesn't balance work and life; she blends them.
Tips for Building a Kick-Ass Communications Department
Kofax Vice President of Corporate Marketing Colleen Edwards shares her approach to creating a high-performance communications department.
5 Ways to Sell Digital Marketing to Analog Executives
These 5 tips will help CMOs overcome tech skepticism in the C-Suite.
Recipe for a Marketing Master: Chess, Tuna and Cable TV
University of Michigan Ross School of Business CMO John Trierweiler says marketing isn't just promotion; it's also problem solving.
Making Footprints – Mike Williams, VP of HR at Trinity Industries
Trinity Industries HR VP Mike Williams supports—and has worked on—the front lines who deliver the bottom line.
Brimming with Big Ideas – Kevin Iaquinto, CMO, Deltek
Kevin Iaquinto brings a fresh relationship marketing approach to Deltek’s B2B software.