Marketing & Sales
45 profiles
Building Brand Relationships to Last Through Every Season
Scot Safon, Executive Vice President and Chief Marketing Officer of The Weather Channel, on the importance of forging an emotional, everyday connection between consumer and brand
Promoting the Practice: Mastering the Art of Marketing a Law Firm
For a firm with an ever-expanding growing business development function CMO Jeff Berardi discusses implementing advertising and marketing experience at K&L Gates.
Food for Work, Love, and Everything in Between
Food isn't just about survival for Susie Fogelson, Senior Vice President, Marketing & Brand Strategy at Food Network and Cooking Channel—it is about relationships and making memories.
Enjoy the Journey, and Don’t Stop Thinking About Tomorrow
How CMO Joel Warady’s insatiable desire to learn has led him to Enjoy Life.
Stronger Than Steel and Shining Like Gold
Amway's Candace Matthews describes the blend of experience, intelligence, and leadership skills that have helped her to forge a truly impressive career.
Cooking Up a Talent-Driven Marketing Strategy
Food Network SVP of Marketing and Brand Strategy Susie Fogelson on leadership, innovation and the importance of building an emotional connection with consumers.
Engineering an American Dream With Courage, Character and Crayons
First-generation American and Family Dollar SVP and CMO Jocelyn Wong shares the inspiration she’s drawn from her parents and how an experience with crayons helped draw her career path .
The Power of Prudent Posting: Maintaining a Professional Online Presence
A recent study sheds some light on the immortal question: to post, or not to post?
Cast in the Role She Was Born to Play
KidZania CMO Cammie Dunaway takes her lifelong love of roleplaying to a theme park centered upon it.
This American Life — and the Courage That Made it Possible
NPR CMO Emma Carrasco’s rise through the ranks of marketing began with the strong, intrepid women in her family.
Keeping the Ship Afloat & Changing Its Course
Keira Krausz brought a resume of direct marketing turnarounds—and another success story—to Nutrisystem
Service as a Key Ingredient in the Pie of Success
Kellie Richter, Senior VP of Marketing at Behringer, recalls how her childhood memories of service have driven her to serve others through work.
Trading One Ring for Another—and Still Winning
Kickboxer turned Thomson Reuters CMO Tobias Lee talks scoring big with metrics and customer contact
How to Keep Your Dream Team From Becoming a Nightmare
StorageMart CMO and Sales & Marketing Expert Tron Jordheim on how to effectively manage people in the absence of a proven, foolproof method.
Directing a Legal Team to Take Center Stage
Like a great band manager, CMO Don Lee has turned Clark Hill’s lawyers into rock stars touring the nation.