Marketing & Sales
45 profiles
Editor’s Note – July/Aug 2014 Issue
A Recipe for Success in the Workplace
How Mariann McDonagh Serves Up a Winning Dish of Cooperation and Cohesion at inContact.
Sponsor: NorthboundDGS
A Seat at the Table and a Role in Making the Main Dish
Kellie Richter Discusses How Having Her Marketing Team Play a Strategic Role in Behringer's Direction Has Been a Recipe for Success for Both
What Airports Can Teach Us About Customer Service
While better known for delays than delights, airports are the perfect customer service muse. American Airlines VP of Marketing Rob Friedman elaborates.
How a Pickup Basketball Game Turned a Senior Executive into a Team Player
Gogo Chief Commercial Officer Ash ElDifrawi learned to lead by playing hoops, not by jumping through them.
Three Things Every Successful Brand Has
According to Toby Purdy, EVP and Chief Marketing Officer at Freeman, every best-in-class brand has good people, excellent listenting skills and a commitment to innovation.
A Working Mother’s Guide to Management
As regional president of DigitasLBi, former "Working Mother of the Year" Joanne Zaiac doesn't balance work and life; she blends them.
Tips for Building a Kick-Ass Communications Department
Kofax Vice President of Corporate Marketing Colleen Edwards shares her approach to creating a high-performance communications department.
5 Ways to Sell Digital Marketing to Analog Executives
These 5 tips will help CMOs overcome tech skepticism in the C-Suite.
Recipe for a Marketing Master: Chess, Tuna and Cable TV
University of Michigan Ross School of Business CMO John Trierweiler says marketing isn't just promotion; it's also problem solving.
From The Editors – Sept/Oct 2013
Redefining Marketing – Brad Davis, CMO at Opus Bank
CMO Brad Davis is giving marketing a whole new meaning at fast-growing Opus Bank.
Brimming with Big Ideas – Kevin Iaquinto, CMO, Deltek
Kevin Iaquinto brings a fresh relationship marketing approach to Deltek’s B2B software.
