Paul discusses the benefits of leveraging external contractors with a lean sales and marketing team and how his military background has impacted his leadership approach
Executive Insight: Q&A with Virginie Glaenzer, Executive Vice President of Marketing and Customer Experience for Great Eastern Energy
Virginie discusses the importance of customer education in the competitive energy industry and how she uses “Co-creation” to create an engaging culture for her team
Using Engagement as the Key to Unlocking Potential
Plantronics CMO, Marilyn Mersereau, discusses how utilizing consumer insight and creating a harmonious team can have a positive impact on the business.
Leading With Your Heart and Following the Numbers
It took a leap of faith to get to SB Projects but now CMO Brad Haugen and his marketing team are bringing a scientific and analytical approach to marketing in the entertainment industry
When the Student Becomes the Teacher
By applying lessons learned from past leaders and creating a collaborative team approach, Paul Macaluso has been able to build a strong marketing foundation at Focus Brands.
Masterfully Marketing a Multifaceted Menu of Meats
CMO Rob Lynch discusses his love of brand management, the dynamic vision that drew him to Arby’s, and the three questions he always asks when attempting to craft a solution.
Change Management 101
Dana Jones, Senior Vice President and Chief Marketing Officer at Sabre Airlines Solutions, discusses how she approaches working through change management situations by leveraging talent, technology and creating a vision.
The CIO and CMO As Business Partners
Forefront is a very strong advocate of professionals learning to speak the languages of their colleagues in other functions to better interact with one another. Our friends at Oracle have put together an insightful article on how to improve the sometimes contentious relationship between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs).
Why Successful Marketing Has the Customer at its Core
Penn Foster’s Chief Marketing and Product Officer, Dara Warn, tells us how she put the customer at the center of their marketing plan.
Setting the Stage for Success in Sales
Floyd W. Green III, Corporate Vice President and Head of Community Relations and Urban Marketing at Aetna, reflects on the ways in which his theater background has informed his approach as a corporate executive and leader.
Marketing Beyond Borders and Managing from Miles Apart
CMO Anthony Volpe of Social Discovery Ventures leads his team across multiple time zones and attracts consumers on a global scale
Go Big or Go Home at Gatorade
The company’s Head of Global Markets brings his best game to work every single day
Pitching a Championship Pedigree by the Pacific Coast
Danette Leighton constructed a Marketing Department from scratch as CMO of the Pac-12 Conference
Creating Collaborative Culture and Making Use of What You Market
Jive Software Executive Vice President (VP) of Strategy and CMO Elisa Steele talks about how daily usage of the product her company sells has fostered an inclusive work environment and a unique relationship with customers.
The Summer Job She Never Left Behind
Looking to earn a little spending money and experience, Jo Ann Herold’s summer as a 16 year-old McDonald’s employee helped spur a love of marketing and serving that set her on a course to her current role as Global CMO at Interface Inc.
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