Floyd W. Green III, Corporate Vice President and Head of Community Relations and Urban Marketing at Aetna, reflects on the ways in which his theater background has informed his approach as a corporate executive and leader.
CMO Anthony Volpe of Social Discovery Ventures leads his team across multiple time zones and attracts consumers on a global scale
The company’s Head of Global Markets brings his best game to work every single day
Danette Leighton constructed a Marketing Department from scratch as CMO of the Pac-12 Conference
Jive Software Executive Vice President (VP) of Strategy and CMO Elisa Steele talks about how daily usage of the product her company sells has fostered an inclusive work environment and a unique relationship with customers.
Candace Matthews, Regional President of Americas at Amway, is determined to give both credit and time to those who deserve it the most.
Food isn’t just about survival for Susie Fogelson, Senior Vice President, Marketing & Brand Strategy at Food Network and Cooking Channel—it is about relationships and making memories.
Food Network SVP of Marketing and Brand Strategy Susie Fogelson on leadership, innovation and the importance of building an emotional connection with consumers.
NPR CMO Emma Carrasco’s rise through the ranks of marketing began with the strong, intrepid women in her family.
Keira Krausz brought a resume of direct marketing turnarounds—and another success story—to Nutrisystem
Tron Jordheim, Chief Marketing Officer at StorageMart and Director of Operations at PhoneSmart, shares how various mentors have modeled effective leadership and achieved executive success. By Jill Yarberry-Laybourn As a young boy in Brooklyn, New York, Jordheim had an entrepreneurial spirit that shined brightly. This entrepreneurial spirit has since elevated into corporate management. Jordheim partly attributes his executive success to …
StorageMart CMO and Sales & Marketing Expert Tron Jordheim on how to effectively manage people in the absence of a proven, foolproof method.
Like a great band manager, CMO Don Lee has turned Clark Hill’s lawyers into rock stars touring the nation.
Market Intelligence: Talks to industry analysts, conducts competitive research and studies market segmentation to identify “the next big thing.” A copy of Sheryl Sandberg’s book “Lean In” is currently substituting for a missing wheel on Mariann McDonagh’s desk chair, but that doesn’t mean the chief marketing officer of inContact hasn’t taken its advice to heart. Three of the four senior …
How Mariann McDonagh Serves Up a Winning Dish of Cooperation and Cohesion at inContact.
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