Breaking Out of the Female Comfort Zone

Grant Caselton Foresight, Marketing Leave a Comment

Market Intelligence: Talks to industry analysts, conducts competitive research and studies market segmentation to identify “the next big thing.” A copy of Sheryl Sandberg’s book “Lean In” is currently substituting for a missing wheel on Mariann McDonagh’s desk chair, but that doesn’t mean the chief marketing officer of inContact hasn’t taken its advice to heart. Three of the four senior …