Reviews are now a highly accessible and powerful resource for consumers, make them work in favor of your business. Recommendations and word of mouth have always been important. Research tells us that 92 percent of consumers say a word-of-mouth recommendation is their top determinant in making a purchase decision (Nielsen 2012). But in the age of social media, recommendations are …
Rise of the Digital CMO
Using technology to eliminate the digital disconnect in the C-Suite, increasing productivity and ROI By Will Wiegler These days, it’s hard to imagine life without technology. No matter the industry or application — whether sales or service, media or medicine — technology has become an intricate and inextricable part of every facet of our lives. However prevalent, one glimpse into many …
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