These 5 tips will help CMOs overcome tech skepticism in the C-Suite.
Harness the Power of the Recommendation
Reviews are now a highly accessible and powerful resource for consumers, make them work in favor of your business. Recommendations and word of mouth have always been important. Research tells us that 92 percent of consumers say a word-of-mouth recommendation is their top determinant in making a purchase decision (Nielsen 2012). But in the age of social media, recommendations are …
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