Foresight is a collection of articles written by prominent thought leaders and experts in their field.
Whether you’re in the B2B or the B2C category, your blog should engage your audience and grow your business. I love piña coladas (cue Jimmy Buffet), but I’d much rather sip on one while sitting on a beach in Hawaii than in my backyard watching a neighbor hang laundry. At the end of the day, experience is the only thing …
Although “work” is often mixed with recreational and social activities, etiquette expert Margaret Page explains how some things need to always remain separate. Once, the line between our labor and our leisure was abundantly clear: 9 am to 5 pm was work, and evenings and weekends were for play. Today, in the age of entrepreneurship and new workplace order—where going …
Hiring highly talented and motivated people (“A Players”) can spell the difference between success and mediocrity for your organization. Your business doesn’t run itself. The quality of your organization depends on the quality of your team: A motivated, energized staff is the key to companywide success. You want “A Players,” those colleagues who contribute disproportionately to the advancement and profitability …
For many executives, a whopping 90% of their time devoted to marketing is spent in meetings, yet little time is used to actually work on marketing. There is an old adage that states, “For marketing leaders on the client side, 90 percent of the time is spent meeting discussing what to do and 10 percent of the time doing it.” …
To succeed in the world of business, there are several things to consider. Here are a few of the most important details that you should focus on. In her role as EVP and CHRO, Susie Robinson often discusses career tactics with young professionals. Here is some of her key advice to the next generation of business leaders: Beyond Personality, Showcase …
21st century solutions give organizations the opportunity to make the customer service experience much more efficient. Every business has a contact center, whether they know it or not. From small, help-desk contact centers to large-scale, multisite, multimedia contact centers, businesses need contact center solutions that enable remote workers, integrate business processes, control costs, and ensure business continuity. The contact center …
Michael MacNair explains how being a business owner shares many similarities with his hobby of mountaineering. I can’t say that I have learned and applied the following tips throughout the 25 years I have been in business as the founder of MacNair Travel Management, but like my other hobbies such as mountaineering, skills are built with experience. I recently trekked …
Audio branding is not just a trendy development in marketing. It’s a powerful way to connect with and influence your audience. As a leader, it’s critical to stay aware of trends and to adapt to them. One trend that has moved along inexorably is the addition of audio to all kinds of internal and external media. Sales brochures have given …
Having been a part of several successful start-ups, Candace Crawford helps navigate the way toward a long-lasting business When working with an emerging brand, there’s a fine line between success and failure; oftentimes, it’s something as simple as a bad decision that can prematurely end it all for a start-up. When I recently spoke with Candace Crawford, former Chief Financial …
Taking a few simple actions can spell the difference between being a good employee and being a great one. Whether employees are starting a new job or attempting to outlast the fresh talent trying to replace them, it is of the utmost importance to stand out and be cast in a positive light. Understand that it may take changing some …
Google, eBay, Intel and General Mills offer classes on it. So do Harvard Business School, Ross School of Business and Claremont Graduate University, among other campuses. Mindfulness is not just a corporate trend, but a proven method for success. Mindfulness, being focused and fully present in the here and now, is good for individuals and good for a business’s …
Feel as if there aren’t enough hours in the day? Learn how to do less and achieve more with a few simple changes to your routine. Who do you think works harder: you or an Olympic-level athlete? Most people who want to get ahead work eight to 10 hours a day, maybe more. Olympians average 4.5 hours. And how many …
An executive shares his simple, hands-on approach to leadership. Great leaders instill motivation and inspiration in their employees. Rob Friedman, Vice President of Marketing at American Airlines, has found the best way to do this is as simple as interacting with his team. Here he explains his ideas and methodologies on effective leadership tactics. Leading With a Vision “Everyone throughout …
If people in your organization (or you) aren’t taking time off for vacation, it could signal bigger problems than you realize.
Your public speaking ability can be an asset or a liability. Asking yourself these key questions before you engage your audience can make all the difference. The biggest challenge for a newer sales team might be how they actually feel when they give presentations. Many first-time speakers want to feel confident, want to engage their audience and want to …
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